We understand so much has shifted in our industry in just a few short weeks and more change is almost an absolute certainty. There is nothing we cherish more than you, our customers, and as your trusted wholesaler, we feel it is our responsibility keep you up to date with changes to our industry, Greenleaf as a company, as well as positive tidbits to bring some light to your day. You can count on us to keep you in the loop and have your back through all of this, so feel free to reach out to us at any time!
Have some fun with these IG Story Templates made by our Marketing Director,
Taylor Sparks! Just download the template via mobile, make your selections, and post to your story! Be sure to tag us and any flower friends you want to pass the word along to!
The artistic spirit can never be broken. Though our industry looks different than yesterday, #WeWillBloomAgain
Industry Update 04/03/2020: Greenleaf CEO, Rob Spikol Addresses Floral Industry
Hi flower friends,
As events around the globe continue to unfold, it is time for our industry to pause. Not only for the sake of the industry itself, but for the health and safety of our fellow human beings.
Some of us in the United States do not quite realize just how this crisis has escalated in the countries that we depend on for our flowers. So many people in other countries, that are less fortunate than us, are paying the price because some in our industry have not yet taken a step back.
We will be back, when the time is right and the world is a safer place. Our company will not only be different, but also stronger than ever and it is all because we are willing to change, adapt, and stand still for a brief moment while our world heals. We truly cannot be more excited about the future, but first, we wait.
Right now, most important to me, most important to our company, and most important for humanity is to allow this devastating disease to pass and our health care heroes to help us all heal.
What the world needs now is love and compassion. All of the flowers we grow in the future will help humanity reconnect to nature and share in the realization that world is beautiful when we work together.
President & CEO
Greenleaf Flower Growers and Distributors
Four Brothers Farms
Industry Update 04/01/2020
-U.S.: transportation challenges/ packaging availability majorly affecting supply chain, CCFC plans for a cross-country supply route to soon be available, continually updating their site with a list of open growers, projected retail demand for Mother’s Day is key for holiday.
-Canada: Country-wide layoffs for floriculture and greenhouse workers, exports limited to the U.S., many Mother’s Day and Easter orders are being cancelled, pharmacies and hardware stores are seeing a spike in floral sales, increased demand for locally grown flowers.
-Europe: exports at a standstill, borders are closed for non-essential items, historical amounts of flowers have been disposed of, major floral losses reported in U.K, Spain, Netherlands, France, and Poland, regulations put in place to limit supply of cut flowers.
-Colombia: Production is available for Mother’s Day, current distribution is mostly to U.S. with some product going to Japan, Canada, Korea and Europe, Asocolflores working closely with authorities to help mitigate challenges to bringing floral products to market, quarantine restrictions could cause some labor challenges.
-Ecuador: Difficult working conditions, layoffs happening due to government quarantine restrictions, stressed need for retailers to try to project demand so airfreight can be finalized.